5 Successful Shelf Ready Box Requirements

Shelf-Ready (SRP) or Retail-Ready box printing allows your products to go directly from shipping to display, saving time and creating a greater visual impact at the point of sale.

We've summarized 5 key points to optimize your projects and stand out on shelves with functional packaging.

1. Prioritize ease of use

Consider boxes with easy openings: perforated strips, lid-removal strips, and no tools required. This speeds up the display process and reduces errors.

• Don't overcomplicate things

Ready-to-use packaging isn't necessarily about aesthetics. While graphics and package design are important to a certain extent, it should still fit easily on the shelf and be easy to understand. Therefore, you shouldn't overcomplicate things.

It should be easy for the store to store its product and for its customers to view and retrieve their items. For example, the box shouldn't be confusing to open, even in practice. We recommend perforated lines along one panel of the package so stores know where to open their product.

• Make things easier for your customers

This packaging should be easy for customers to see and interact with because, if it isn't, they're likely to choose a similar product from a different brand. In addition to having shelf-ready qualities, it can also include frustration-free packaging to make it easier for customers to recycle and open their products. It should be easy for customers to see their product on the store shelves, pick up the item, and recycle the packaging.

• Remember your target audience

Ultimately, consumers are the ones who buy the products. The design on the outside of the packaging is still important and attracts many people's attention. Make sure the design elements align with your brand and appeal to your target audience. This is why we propose custom boxes, as they allow for greater style and customization.

2. Ensure visibility and access

The graphics should be clear: logo, tagline, colors, and a view of the product. Stackable designs facilitate quick replenishment: two boxes per shelf optimize space and agility.

3. Customize artwork by SKU and season

Take advantage of our digital printing to create custom graphics by SKU or season—spring, summer, back-to-school, Christmas—we reduce plate and press setup costs used in conventional printing.

4. Follow retail channel specifications

Each chain has its own rules: sizes, codes, perforations, and formats. Adhering to these rules prevents returns and rejections.

There may come a time when a store cannot carry your retail-ready packaging because it doesn't follow their guidelines. The packaging may need specific wording or design elements. Make sure you have the guidelines of your retail network. Read the guidelines before and after designing your retail-ready box to verify that you have done everything correctly.

Keep Size in Mind

This packaging will take up space on store shelves. The size of your packaging will matter because the larger it is, the more difficult it will be for stores to accommodate the space. Try to keep the container size compact so it fits perfectly on various store shelves.

5. Choose sustainable materials

Opt for recyclable cardboard. If you consider digital printing, it reduces CO₂, water, and waste. It's a competitive advantage in environmental responsibility.

Conclusion

Keep these 5 considerations in mind when ordering shelf-ready packaging. Remember to make everything as simple as possible for both the retailer and their customers.

1. Easy-to-open boxes

2. Attractive and functional graphics

3. Personalization by SKU/season

4. Regulatory compliance

5. Sustainability

Achieve successful, efficient, and trend-aligned shelf-ready printing.

Do you have high quality requirements in folding packaging?

Write to us at info@dortega.com.mx

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